Time Warner's plan to alter Internet pricing tiers draws criticism
Posted: Wed Apr 08, 2009 1:50 pm
Time Warner's plan to alter Internet pricing tiers draws criticism
When Time Warner Cable introduces a new payment structure for Internet service later this year, it says it will place customers in plans aligned with their current usage.
That means subscribers to the company's Road Runner service shouldn't face higher costs, spokesman Alex Dudley said Thursday.
Despite the assurance, news that the company is switching from a flat monthly rate — the industry standard for years — to a charge based on usage rankled customers and consumer advocates who questioned the motives behind the change and what it would mean for the budgets of households where use of Internet services is growing.
The new pricing structure doesn't affect commercial accounts.
Critics pointed out that the new structure includes an extra charge for customers who exceed the usage allowed under their plan. And they said that if Internet use continues to grow, especially video downloading, then many customers could quickly be forced into more expensive tiers.
Chris Murray, senior counsel on media and communications issues for Consumers Union, said his organization is worried that Time Warner Cable is simply looking for more money in an already profitable business. He said he's concerned that the company is trying to minimize competition from Web sites such as Hulu.com and Netflix.com that distribute some of the same content Time Warner Cable does via its cable service.
Dudley responded: "We want our customers to download as much data as they want from wherever they want. All we ask is that they pay for whatever they consume."
That's exactly what bothers Tess Crozier, 58, of Chili. She said she now pays $25.90 for her Internet service with Time Warner Cable and noted she would pay at least $29.99 under the new plan. She likes downloading music from iTunes occasionally and watches a TV show about once a week on http://www.hulu.com, so she knows she isn't a high-volume user. But she's annoyed by the prospect of any price increase.
"The bottom line is I'd be paying more than I'm paying, and I'd be paying more and getting the same thing," Crozier said.
The Rochester area is one of five across the country where Time Warner Cable will try out the new payment structure before deciding whether to implement it nationally. Beginning this summer, the company will send usage data to customers in their bills and make the information available online.
In the fall, the company said, it will automatically place customers in plans commensurate with their current service, unless the customer asks for something different.
Road Runner Lite customers would move into the 5-gigabyte usage plan for $29.99, Road Runner Standard Tier customers to the 20-gigabyte plan for $49.99, and Road Runner Turbo customers to the 40-gigabyte plan for $54.90.
Customers will be able to choose any of those plans, along with a 10-gigabyte plan for $39.99 and a 100-gigabyte plan for a price yet to be determined. All prices are approximate, Dudley said.
Customers could save money if they underuse the plan they have now and find a smaller gigabyte plan that suits them better, he said. Like the current tiers, the gigabyte plans have different speeds. The higher the price, the faster the service.
Dudley said customers will be able to monitor their usage online and can change plans whenever they want. Overages will cost $1 per gigabyte.
Beaumont, Texas, is one of the cities participating in the trial run and is further along than Rochester or the other cities, San Antonio and Austin, Texas, and Greensboro, N.C.
In Beaumont, 14 percent of customers are paying monthly overage charges averaging $19.
Dudley said usage-based pricing is more equitable. Currently, he said, the majority of customers are subsidizing the use of a small group who use a massive portion of bandwidth.
Video downloading has increased in popularity and uses up more gigabytes than most online activities. According to Apple Inc., a high-definition version of the hit movie Quantum of Solace uses 3.54 gigabytes, while a standard-definition version is 1.55 gigabytes.
Some users, Dudley said, are downloading several hundred high-definition videos a month and paying the same as someone who downloads none.
On Thursday, Time Warner Cable technicians hooked up Road Runner service to Kevin Leas' Penfield home. The 23-year-old freelance photographer and his family decided to switch to Road Runner after several years with another local provider. They were thrilled with the prospect of getting a solid signal while they watched television shows online and uploaded photos to the Web for an introductory rate of $29.99. But news of the new payment plan lessened their enthusiasm.
Leas' work requires him to download and upload large quantities of photos and video, which he fears will cost him dearly once the introductory rate expires.
He also uses a Vonage phone system, which according to Time Warner Cable will also count against his allowance.
Just the idea of the new plan upset him.
"What once was a universally accepted format of paying a flat rate for your service is going away," Leas said.